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What is Data Analytics and why should I use it?

Data Analytics gives you the Business Intelligence that allows you to:


  • Profit Maximisation
  • Cost Reduction
  • Customer Retention
  • New Customer Development
  • Focused and targeted marketing
  • Customer Behaviour
  • Evaluation of Product / Service Behaviour
  • Informed decisions


Data analytics is a process of inspecting, cleansing, transforming and modelling data to discover useful information, suggesting conclusions, and supporting decision making.


Data analytics allows businesses to target specific customers, understand how products and services are performing, help markets improve decision making and businesses to reduce costs.  It allows you to understand consumer behaviour and to be more proactive at generating more sales.


Businesses are more likely to increase their market share by accurately identifying trends and patterns by behaviour backed by bespoke, relevant and authentic data.


Understanding the behaviour of your current customers allows you to accurately predict who else to target and when to do so for the optimum return.  Data Analytics allows you to not only measure your customers, but to measure market activity and predict trends together with gaining an  understanding of what works and what doesn’t.  It takes the guess work out of understanding customer and market behaviour.


Effective Cost Reduction using data analytics allows businesses to focus their activity on specific areas to meet their key targets such as profit maximisation and customer retention.


Fundamentally data analytics enables effective and focused business decisions driven by knowledge of what is actually happening in that business.

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